Everything here is something I own and operate rather than something I once thought about. They’re also where I test the tactics I’d otherwise only get to run with someone else’s budget.
Multifamily real estate
New Hampshire, acquired 2016–2019
A small portfolio of multifamily rentals that I bought over three years and still manage. It’s taught me more about cash flow, negotiation, and dealing with people under stress than any marketing job has.
The Landlord’s Edge
Education for small landlords
Practical guidance for people who own a few units and no property manager: email courses, calculators, and the specific things I wish someone had told me before my first closing.
Magnolia Trail Camera
Backyard wildlife, with a newsletter and a YouTube channel
What walks through my yard at night, and what I’ve learned about getting a camera to catch it. A genuinely fun project that also happens to be a live experiment in audience building from zero.
Labubu Magic Nest
Built for fun
A small app built on Base44 with no business case whatsoever. It exists because the fastest way to understand a new build tool is to ship something silly with it.